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Marketing Strategy for African Entrepreneurs

Positioning, channels, and low-budget marketing tactics for an early-stage business.

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2 hoursbeginner

About this course

Covers building a marketing plan on a limited budget: positioning, choosing channels that fit your customer, and measuring what's actually working. Framed around common challenges for early-stage African SMEs (informal-sector customers, mobile-first channels, word-of-mouth trust).
Earns a QR-verified certificate

On completion, you'll receive a branded PDF certificate with a unique QR code. Employers can verify it instantly โ€” no login, no app required.

Free
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What's included
2 hours of content
Student portal access
QR-verified certificate
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