Business Plan Development for Entrepreneurs

This course walks the full arc of building a credible business plan, module by module: why a plan matters and who's really reading it, naming the real problem you're solving (and for whom), sizing your market honestly instead of optimistically, choosing a business model and understanding your unit economics, mapping the operations that make the business run day to day, building financial projections that trace back to real assumptions instead of guesses, and finally assembling everything into a document — and a pitch — that can survive tough questions. Each module ends with a short quiz to check what stuck, and a final assessment ties the whole arc together. Based on a real Tony Elumelu Foundation Entrepreneurship Programme masterclass.