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business·beginner

Customer Acquisition & Retention for Startups

Getting your first customers, and keeping them — the two hardest parts of growth.

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2 hoursbeginner

About this course

Covers low-cost customer acquisition tactics for an early-stage business, building a simple retention loop (follow-up, loyalty, referrals), and reading basic metrics (CAC, repeat-purchase rate) without needing a data team.
Earns a QR-verified certificate

On completion, you'll receive a branded PDF certificate with a unique QR code. Employers can verify it instantly — no login, no app required.

Free
Enroll free
What's included
2 hours of content
Student portal access
QR-verified certificate
Access on any device
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